Ami Chan - Interactive Designer

Equifax Projects :: Email Layouts

• Who wants to be a Millionaire?
• Father's Day
• Live your Dreams
• Acquisition
• No News is Good News

CRM :: Who wants to be a Millionaire?

The objective of this email was to drive the users to our financial calculator. This email was challenging because we wanted to give this email a unique feel and yet keep the Equifax brand. This email conveys a similar feel to "Who wants to be a Millionaire?" for the users to make the clear connection for methods in getting a millionaire dollars.

CRM :: Father's Day

The objective was to promote the new product at the time, Family Credit Watch. This email was to provoke warm feelings and memories. There was use of bevels and cool colors to keep those warm feelings.

CRM :: Live your Dreams

The objective was to promote "Live your Dreams Sweepstakes". There was careful planning in the selection of imagery which was used to convey message. For example, the results of the sweepstake could be more time for your family or buy a house.

CRM :: Acquisition

The layout for this email is designed to light and pleasing to the eye, while keeping certain Equifax elements.

CRM :: No News is Good News

The layout for this email is designed to light and almost no graphics.